Today's Grand Idea

WHO LET THE DOGS OUT…{WOOF, WOOF, WOOF,WOOF}??

Niche marketing is marketing to a select group of people that share a common interest. Doggett Advertising, a brand strategy agency in Charlotte, NC, looked to Grand Ideas to assist in the production of relevant collateral gifts for a law firm targeting motorcycle bikers at rallies and other related events. The established ad campaign was branded with a highly detailed 4-color process logo; Grand Ideas was to assist in “getting the DOG out”.
Grand Ideas determined early on the gift items needed to be easy to transport, USEFUL and highly visible. Lighters with a built-in bottle opener, multi-function pocket knives and bandanas were selected for biker gifts. The unique (and BTW awesome) graphic design of the campaign was mass-produced on bumper stickers, business card magnets and collapsible neoprene koozies. And finally, a custom-imprinted, lightweight, portable aluminum framed tent was produced for use at all rallies and other outdoor events.
Call GRAND IDEAS for your NICHE MARKET!